Complex products, made human.
Hola! I'm Deb, a senior product designer with 15+ years of experience turning ambiguous problems into products people trust.
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Ayadi · NuurAI coaching that makes personal growth feel achievable
+15% weekly retention after product pivot
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WaveriderA mental-health app that helps people understand their own patterns
From 30–60 min to under 5 min for key provider workflows
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Sync BiometricsAn app that shows athletes how food and exercise affect their glucose
Made biometric data understandable for non-expert users
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Paper InsuranceAn insurance app that gets families covered before the storm
Quote time: ~60 min → 5 min · Scaled to 4 agencies.
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Private aviation ProtectedA suite of apps for customizing the experience aboard luxury private jets
Still in use across an active private-jet fleet
In their words
Deb has been a pleasure to work with; she is passionate, dedicated, and a positive presence. While working as a UX researcher and designer at Waverider, she has demonstrated a deep understanding of the importance of user experience in product design. Deb is great at running research calls and conducting thorough interviews. She has done a great job at extracting insights from her research to inform design decisions and optimizing our product with usability testing. Deb has also been able to work with the entire team, communicating directly with product designers, developers, and product managers to ensure the user needs are met throughout the design process.
I've worked with Debora on multiple projects and I can confidently say that she is a great professional to work with. She possesses excellent communication skills, strong leadership qualities and a great ability to translate complex requirements into an intuitive and user-friendly design. She is particularly skilled at motivating and inspiring team members, which has made a significant impact on the success of our projects. Moreover, she is a kind-hearted and empathetic person, with a natural ability to connect with others.
Deb has been a great team member. Her skills span both design and UX research and through her collaborative nature, she is able to connect the dots and continuously improve the experience of products she works on. Empathy is critical to research and Deb excels at this skill. She is really focused on the user and making the best experience for them. If you are looking for someone to help identify improvements to your product and connect the dots between research and design, Deb is a great addition to your team!
Debora is very knowledgeable about UX design and guided me in my portfolio design and in my first role as the designer for a startup. She taught me UX processes, including the importance of usability testing, and accessibility guidelines and she made me aware of designing for various groups of people. Debora is great, and I would highly recommend her as a mentor!
Debora is an expert at what she does and is always willing to share her skills and knowledge. Debora was my mentor at the Springboard UX Career Track and she demonstrated a positive attitude and was a positive role model. I could see that she enjoyed coaching also, her constructive feedback and apprise was always helpful for me to improve my performance. She takes a personal interest in the mentoring relationship and her enthusiasm is phenomenal. As a dedicated, knowledgeable and an all-around great person, I know that she will be a beneficial addition to any organization.
Deb has been nothing short of amazing. She's such a kind and empathetic person, and being mentored by her has been a great experience. I can tell that she loves what she does, and she has a genuine passion for helping others. She's also very generous with her time. She often goes above and beyond to give feedback on projects that I'm working on. This includes answering questions in-between our mentor calls. I'm very grateful to have had her support throughout this journey.
Debora is a charm. Besides being a great designer, she has a background in programming so it is easy to communicate with her.
How can I help you?
I'm currently open for new exciting and impactful projects.