Complex products, made human.

Hola! I'm Deb, a senior product designer with 15+ years of experience turning ambiguous problems into products people trust.

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Ayadi · Nuur
AI coaching that makes personal growth feel achievable

Healthcare Mobile Gamification

+15% weekly retention after product pivot

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Waverider
A mental-health app that helps people understand their own patterns

Healthcare Mobile Web

From 30–60 min to under 5 min for key provider workflows

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Sync Biometrics
An app that shows athletes how food and exercise affect their glucose

Healthcare iOS IoT

Full app designed & shipped in 4 months

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Paper Insurance
An insurance app that gets families covered before the storm

Insurance Mobile Web App

Quote time reduced from 60 min to 5 min

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Private aviation Protected
A suite of apps for customizing the experience aboard luxury private jets

Aerospace iPad Multi-device

SUS score 87/100 · Task completion 80%

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How can I help you?

I'm currently open for new exciting and impactful projects.

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